Marks and Spencer Collaborate with Panini Again For Special World Cup 2026 Collection

This summer, football fans across England have a new reason to head to M&S Food. In partnership with Panini, M&S has launched an exclusive football sticker collection celebrating some of England’s biggest stars from both the men’s and women’s national teams.

The limited-edition sticker album brings together fan-favourite players, legendary icons, managers, puzzles, and emblems in one collectible set designed to capture the excitement of the international game. Whether you’re a lifelong collector or introducing the next generation to the joy of swapping stickers, the collection is set to become a must-have companion for football-filled summer days.

Available exclusively in participating M&S Food stores across England, each album can be purchased for £3. Collectors can hunt down all 50 stickers in the collection, including seven special shiny stickers unique to the England set. Every packet contains four stickers and guarantees at least one shiny, adding an extra layer of excitement with every pack opened.

The promotion officially launches on Monday, 11 May 2026, with stickers available in more than 500 participating M&S Food stores while stocks last. Sales are expected to continue until 19 July 2026, subject to availability.

Customers can also earn free sticker packets through their grocery shop. For every £20 spent in M&S Food, shoppers will receive one free packet of Eat Well Panini Football Stickers. Spend £40 and receive two packets, £60 for three packets, and so on. The offer applies only to qualifying purchases in participating M&S Food stores and excludes gift cards, Ocado purchases, clothing, homeware, online orders, and M&S Café purchases.

With iconic players, memorable moments, and plenty of opportunities to trade and complete collections, the M&S and Panini collaboration is shaping up to be one of the summer’s most exciting football promotions for fans of all ages.